Kioti on Facebook

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KIOTI Tractor Uses Facebook to Communicate with Dealers and Tractor Owners/Enthusiasts

KIOTI Tractor, a division of Daedong Industrial Company Ltd, has recently launched a Facebook Fan Page to communicate corporate, product and general tractor news to their nationwide dealer network, current owners of KIOTI tractors, potential owners and tractor enthusiasts. Facebook's increasing popularity and continued growth across various age groups makes it an ideal place for KIOTI to enhance their brand identity.

"We developed this page to provide us with an additional avenue to communicate with our dealers and customers and anyone else who may be interested in KIOTI Tractors," states Ron Parrish, Market Development Manager for KIOTI. "It also allows us to gauge input posted by our dealers and customers to make sure we continue to provide them with exemplary customer service and the high-end products they have come to expect from our company."

The new Facebook Fan Page allows KIOTI to post news releases, marketing polls and surveys, product and corporate videos, photos and to generate discussion amongst tractor owners and enthusiasts about their products. Fans can also post comments, photos, videos and any other information they would like to share about their KIOTI Tractor or experience dealing with KIOTI.

"We want to know what's being said about KIOTI in the marketplace," states Tony Brown, National Sales Manager for KIOTI. "If we don't keep tabs on how we're doing in terms of product quality, support and parts, we're not doing our job. We are a market driven company and plan to utilize the social media to be more responsive to our customers and to continue meeting their needs."

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